Hey there, fellow movers and shakers, runners, walkers, and anyone who appreciates a seriously comfortable pair of kicks! Today, we’re lacing up and diving headfirst into a brand that has utterly exploded onto the footwear scene over the last few years: On Cloud shoes.
Remember when running shoes mostly looked… well, like running shoes? Functional, maybe a bit clunky, and definitely not something you’d necessarily wear as a fashion statement unless you were, you know, actually running. Then along came On, with their distinctive “CloudTec” soles that look like they’re made of hollowed-out marshmallows or futuristic shock absorbers. Suddenly, everyone from serious marathoners to casual coffee-shop hoppers seemed to be sporting these Swiss-engineered beauties.
As someone who loves to casually browse the latest trends in everything from tech to footwear, I’ve been fascinated by On’s rapid ascent. Their tagline, “Run on Clouds,” is certainly catchy, but does it live up to the hype? Are these shoes really that revolutionary? And what’s the deal with those quirky looking soles?
I’ve had my own experiences with On (some amazing, some… well, we’ll get to that!), and I’ve chatted with countless friends, runners, and even a few podiatrists about them. So, in this post, we’re going to break down everything you need to know about On Cloud shoes: their innovative technology, what makes them stand out, which models are rocking the charts in 2025, their journey from a niche running brand to a global phenomenon, and whether they’re truly worth the buzz (and the price tag!).
Ready to float into the details? Let’s go! 🚀
The Genesis of the Cloud: A Brief History of On Running
Before we dissect the shoes themselves, let’s talk about the brand’s origins. It’s actually a pretty cool story that starts in the picturesque Swiss Alps.
On was founded in 2010 in Zurich, Switzerland, by former professional Ironman triathlete Olivier Bernhard, along with his friends David Allemann and Caspar Coppetti. Bernhard, like many athletes, was constantly searching for that elusive “perfect” running sensation – something that offered a soft landing but a firm, explosive push-off.
His initial experiments were, shall we say, unconventional. Legend has it he even tried gluing pieces of garden hose to the sole of a running shoe to achieve that unique cushioning and rebound effect. From these humble (and slightly eccentric) beginnings, the patented CloudTec® technology was born.
Their goal was simple yet ambitious: to revolutionize the feeling of running. They didn’t want to “correct” your stride, but rather to cushion your landing and propel your take-off, adapting to your unique running style. This “cloud” philosophy set them apart from traditional running shoe companies that often focused on stability control or excessive cushioning that could feel “mushy.”
Fast forward to today, and On has gone from a small Swiss startup to a global powerhouse. They’ve expanded beyond running shoes into lifestyle sneakers, apparel, and even collaborated with tennis superstar Roger Federer (who also became an investor in 2019, giving the brand a massive boost in worldwide recognition). Their distinctive look and focus on performance have cemented their place in the athleisure and serious running markets alike.
My Take: It’s always inspiring to see a brand born from a genuine problem and a passionate founder. That “garden hose” story perfectly encapsulates the innovative, slightly unconventional spirit that defines On. They weren’t afraid to think outside the shoebox!
The Secret Sauce: Unpacking CloudTec® Technology
Alright, let’s get into the nitty-gritty of what makes On Cloud shoes look (and supposedly feel) so different. It all comes down to their signature CloudTec® sole.
When you look at an On shoe, the first thing you notice are those hollow, pod-like structures on the outsole. These are the “Clouds” or “Cloud Elements.” Here’s how they’re designed to work their magic:
- Soft Landing: As your foot strikes the ground, these individual Cloud elements compress both horizontally and vertically. This unique multidirectional cushioning is designed to absorb impact efficiently, giving you that “soft landing” sensation. It’s supposed to feel like stepping onto a cloud, hence the name.
- Explosive Take-Off: After compression, the Cloud elements lock firmly, creating a solid platform for a powerful push-off. The idea is that you get cushioning only when you need it (on landing) and then a firm, responsive base when you’re pushing off. This is where the “explosive” part comes in, helping propel you forward.
Beyond the CloudTec pods themselves, On Cloud shoes incorporate a couple of other key technologies:
- Speedboard™: This is a semi-rigid plate embedded in the midsole, just above the Cloud elements. It acts like a spring, helping to convert impact energy into forward motion. The Speedboard’s stiffness and shape vary depending on the shoe model – stiffer for racing, more flexible for everyday trainers. It aids in promoting an efficient “rolling” gait cycle.
- Helion™ Superfoam: Many of On’s newer and more cushioned models use Helion™ foam in their midsoles. This is a proprietary “superfoam” designed to be lightweight, provide high energy return, be responsive yet protective, and maintain performance across various temperatures. It’s the material that fills the spaces around and above the Cloud elements.
My Take: The engineering behind On Cloud shoes is genuinely clever. It’s not just about adding more foam; it’s about intelligent cushioning that adapts to your stride. I definitely noticed the difference in how my foot landed – it felt protected, but not swallowed by foam. The “pop” on the take-off is subtle but noticeable in faster shoes.
The On Cloud shoes Experience: What It Really Feels Like (My Two Cents!)
So, do you actually “run On Cloud shoes”? Well, that depends on the specific On Cloud shoes model and your own preferences. I’ve tried a few, and here’s my honest take:
For Running: The Road Warriors
My first experience was with the Cloudflow (an older model, but a good baseline). They felt incredibly lightweight and responsive. The cushioning was firm but effective, giving a snappy rather than squishy feel. For tempo runs or shorter, faster sessions, they were fantastic. I felt agile and connected to the ground, yet still protected.
Then I tried the Cloudmonster – and wow, that’s where the “On Cloud shoes” feeling really came alive! With its exaggerated CloudTec pods, it delivers a much softer, bouncier ride. It’s like a maximalist shoe but with On’s unique twist. For longer, easier runs or recovery days, the Cloudmonster is a dream. My knees definitely felt less “creaky” the day after a long run in them.
- Pros for Running:
- Lightweight & Agile: Many models feel surprisingly light despite the unique sole.
- Responsive Take-Off: That Speedboard really helps propel you forward.
- Unique Feel: It’s different from other brands, offering a blend of cushioning and ground feel.
- Great for Tempo/Daily Training: Models like the On Cloud shoes, Cloudsurfer, and Cloudstratus excel here.
- Max Cushion Options: The Cloudmonster and Cloudeclipse offer serious plushness.
- Cons for Running (and some general quirks):
- Stone Trapping: This is the most common complaint! Small pebbles and debris can (and will) get stuck in the gaps between the Cloud elements. It’s annoying, sometimes causes a slight wobble, and requires a quick stop to dislodge. Top tip: Carry a stick or a small key if you’re running on gravel!
- Firmness for Some: While cushioned, some runners find On Cloud shoes (especially older or more performance-oriented models) to be firmer than, say, a Hoka or a plush Brooks shoe. This is a preference, not necessarily a flaw.
- Durability Concerns (Outsole): A few users report quicker wear on the outsole rubber, particularly in high-impact areas, or even the upper mesh tearing after a few months. My Cloudflows held up well, but I’ve heard stories.
- Squeaking: Yep, some models can develop a notorious squeak, especially on polished floors. It’s not performance-affecting, but it can be distracting!
For Walking & Everyday Wear: The Lifestyle Stars
This is where On really hit the mainstream. Shoes like the Cloud 5 (and its successors like the Cloud 6), Cloudnova, and Cloudswift have become incredibly popular for casual wear and daily walking.
- Unbeatable Comfort (for many): For walking, the On Cloud shoes feels fantastic. The light weight, breathability, and adaptive cushioning make them incredibly comfortable for all-day wear, errands, or even jobs that require a lot of standing.
- Sleek, Minimalist Aesthetic: Let’s be honest, a huge part of their appeal is the look. They’re stylish, modern, and come in a fantastic range of colors. They seamlessly blend performance and fashion.
- Easy On/Off (Speed Lacing): Many of their casual models come with elastic “speed laces” that let you slip them on and off without tying. If you prefer traditional laces, they usually include a pair in the box.
- Versatility: You can genuinely wear them from the gym to the grocery store to a casual brunch. They just work with almost any outfit.
My Take: For daily wear, I’m a huge fan. My Cloud 5s are my go-to for travel, long airport walks, and just general urban adventuring. The comfort is real, and the style is a bonus. The stone-trapping is less of an issue when just walking on pavement, thankfully!
Top On Cloud Shoes Models Making Waves in 2025 (and What They’re For!)
On’s lineup has expanded significantly since its early days. Here are some of the most popular and critically acclaimed On Cloud shoes in 2025:
- On Cloudmonster 2 / Cloudmonster Hyper: If you want MAXIMUM cushioning and that true “running On Cloud shoes” sensation for long runs, easy days, or recovery, these are your go-to. The Cloudmonster Hyper is the newer, even more plush version. They definitely turn heads with their exaggerated sole.
- On Cloudsurfer 2: Often touted as one of On’s best all-around daily trainers. It offers a smooth, stable, and cushioned ride, suitable for easy miles, tempo runs, and longer distances. A versatile workhorse.
- On Cloudstratus 3: Features a dual layer of CloudTec for enhanced cushioning and a very soft feel. Great for everyday training and runners who prefer a softer landing without sacrificing responsiveness.
- On Cloudeclipse: Another strong contender in the max-cushion category, known for its pillowy softness and stability, perfect for long, slow runs.
- On Cloud 6 (formerly Cloud 5): The undisputed champion for everyday wear, walking, and light workouts. It’s lightweight, breathable, stylish, and incredibly comfortable for all-day use. This is probably the one you see most people wearing casually.
- On Cloudboom Strike / Cloudboom Echo 3: These are On’s dedicated race-day shoes. Ultra-lightweight with carbon plates (or similar rigid plates) for maximum propulsion and speed. Designed for elite performance on race day, but often pricey.
- On Cloudultra 2: For the trail runners out there! Designed for long-distance trail running, offering robust cushioning, protection, and multi-directional grip with their Missiongrip™ outsole.
My Take: On has done a great job of diversifying its lineup without losing its core identity. There’s truly an On shoe for almost any activity now, from marathon racing to just running errands. It’s worth trying them on, as the feel can vary quite a bit between models.
On Cloud shoes vs. The Competition: Hoka, Brooks & Beyond
It’s impossible to talk about On Cloud shoes without mentioning their main competitors in the running and lifestyle shoe space, particularly Hoka and Brooks.
- On Cloud shoes vs. Hoka:
- On: Known for its unique CloudTec pods, offering a blend of cushioned landing and firm push-off. Generally perceived as lighter, more agile, and often more stylish for everyday wear. The cushioning can feel firmer than Hoka for some, or more “adaptive.”
- Hoka: Famous for its maximalist cushioning – think thick, plush midsoles. Hoka shoes often feel softer and more cushioned overall, ideal for long distances, recovery, and those who prefer a cloud-like (but different kind of cloud!) softness. They prioritize shock absorption.
- My View: If you want a plush, almost marshmallow-like ride, Hoka is often the winner. If you want a more responsive ride that still cushions impact and looks sleek, On might be your pick. It really comes down to cushioning preference.
- On Cloud shoes vs. Brooks:
- On: More innovative in design, visually distinctive. Often seen as more “fashion-forward” for lifestyle wear. The cushioning system is unique.
- Brooks: A long-standing, highly respected brand in the running world, known for its reliable, consistent, and often plush cushioning (e.g., DNA LOFT foam). Brooks shoes are often considered workhorses, prioritizing comfort and support with traditional designs. They offer a wide range of stability options.
- My View: Brooks offers dependable, proven comfort with a more traditional look. On is for those who want something new, visually striking, and with a different underfoot feel. Brooks is often a safer bet for runners with specific stability needs, while On tends to be more neutral.
My Take: The footwear market is a smorgasbord of fantastic options! On has carved out its niche by offering something truly unique both visually and in terms of feel. It’s not necessarily “better” than other brands, just different, and that difference really resonates with a lot of people.
Beyond the Sole: On’s Commitment to Sustainability & Community
In today’s world, a brand’s impact goes beyond just its products. Consumers (myself included!) are increasingly looking at environmental and social responsibility. On Running has been making strides in this area, which is definitely a positive for their brand image.
- CleanCloud™ Innovation: This is fascinating! On is working on technology called CleanCloud®, which aims to capture carbon emissions and transform them into high-performance materials for their shoes and apparel. They’ve already showcased prototypes like the “Cloudprime,” which features an EVA foam sole made with 51% CO2. This is a huge step towards reducing reliance on fossil fuels.
- Circularity (Cyclon™ Program): On has launched the Cyclon™ subscription service, which offers a fully recyclable running shoe (the Cloudneo) that you never truly “own.” Instead, you subscribe, run with it until it’s worn out, then return it to On, who recycles it and sends you a new pair. This is a bold move towards a circular economy in footwear, aiming to keep materials out of landfills.
- Responsible Manufacturing: They emphasize responsible manufacturing practices, transparency in their supply chain, and working with partners who meet high ethical and environmental standards. They’re also committed to fair wages and safe working conditions.
- Preferred Materials: On is actively working to incorporate bio-based materials (like castor beans), recycled polyester, and other lower-impact materials into their products.
- “Right To Run” Initiative: This is their broader social impact program, supporting various community initiatives globally to promote movement and well-being.
My Take: This commitment to sustainability and circularity is genuinely impressive. It shows that On isn’t just focused on making innovative shoes but also on doing so responsibly. The Cyclon program, in particular, is a game-changer if it scales successfully. It makes me feel even better about supporting the brand.
Common Complaints & The “Is It Worth It?” Question
No brand is perfect, and On Cloud shoes, despite their popularity, have a few recurring complaints:
- Stone Trapping (Again!): Yes, it’s that common. The unique On Cloud shoes outsole design, while revolutionary, is prone to catching small rocks and debris. It’s usually a minor annoyance, but can be frustrating on certain terrains.
- Durability of Outsoles/Uppers: While overall quality is high, some users report premature wear on the rubber outsole or tearing of the mesh upper, especially in high-flex areas. This isn’t universal, but it’s a consistent complaint for some models.
- The Squeak: As mentioned, some shoes develop an irritating squeak, particularly on smooth indoor surfaces. A common hack is to remove the insole and apply body glide or similar lubricant underneath.
- Price Point: On shoes are generally on the higher end of the casual and performance footwear market. A typical pair can range from $130-$180, with race-day shoes going even higher ($200+).
So, Are They Worth the Investment?
This is the million-dollar question! For me, personally, yes, for certain uses.
- For Everyday Walking/Travel: Absolutely. The comfort, lightweight feel, and stylish aesthetic of models like the Cloud 6 make them worth the price for daily wear. My feet feel less fatigued after long days.
- For Specific Running Needs: If you prefer a more responsive, snappier ride than traditional plush shoes, or you love the unique feel of the Cloudmonster for recovery, then yes. They offer a distinct running experience.
- If Style Matters: If you appreciate the sleek, minimalist Swiss design and want a shoe that transitions seamlessly from active to casual wear, On definitely delivers.
However, if you’re a heavy pronator needing significant stability control, or you prioritize maximum plushness above all else (and find On too firm), or if you frequently run on gravelly trails, then another brand might be a better fit. And if budget is your absolute top priority, there are certainly more affordable, high-quality running shoes out there.
My Take: On Cloud shoes are an investment, but for many, that investment pays off in terms of comfort, performance, and style. They’re not just shoes; they’re a statement. And for me, the unique feel justifies the cost.
Conclusion: Riding the On Cloud shoes Wave in 2025
As we wrap up our journey through the world of On Cloud shoes in mid-2025, it’s clear that this Swiss brand isn’t just a fleeting trend; it’s a significant player that has carved out a unique space in the athletic and lifestyle footwear market.
From Olivier Bernhard’s garden hose experiments to the iconic CloudTec soles seen on streets and race tracks worldwide, On has consistently delivered on its promise of a distinctive running sensation: a soft landing followed by an explosive take-off. They’ve managed to blend cutting-edge performance technology with a minimalist, fashionable aesthetic that appeals to a broad audience.
While they have their quirks (looking at you, stone-trapping soles!), their commitment to innovation, comfort, and increasingly, sustainability, positions them strongly for the future. Whether you’re a seasoned marathoner chasing a new personal best, a casual walker exploring the city, or just someone who wants a stylish and supremely comfortable pair of shoes for everyday life, there’s likely an On Cloud shoes out there waiting to put a spring in your step.
So, go ahead, give them a try. You might just find yourself happily “running On Cloud shoes” after all! And don’t forget to shake out those pebbles when you get home.
FAQs: Your Quick Questions on On Cloud Shoes, Answered!
Still wondering about the ins and outs of On Cloud shoes? Here are some rapid-fire answers to common questions!
Q1: What makes On Cloud shoes unique compared to other brands? A1: The most unique feature is their patented CloudTec® cushioning technology, which uses hollow “Cloud elements” on the outsole. These pods compress individually on impact for a soft landing and then lock firm for an explosive push-off, offering a distinct feel compared to traditional foam cushioning. They also often feature a Speedboard™ for propulsion.
Q2: Are On Cloud shoes good for running, walking, or both? A2: They are excellent for both! On offers specific models designed for various running needs (daily training, tempo, racing, trail) and also a very popular line of lifestyle shoes (like the Cloud 6) that are incredibly comfortable and stylish for walking and all-day casual wear.
Q3: Do On Cloud shoes really pick up rocks? A3: Yes, this is a common complaint. The gaps between the CloudTec elements on the outsole can, unfortunately, trap small stones, pebbles, and debris. It’s usually not a major issue for performance but can be annoying and sometimes requires you to stop and dislodge them.
Q4: How does On Cloud shoes cushioning compare to Hoka or Brooks? A4: On Cloud shoes offers a blend of adaptive cushioning and responsiveness, often feeling more “snappy” or firm than the plush maximalist cushioning of Hoka (which prioritizes pure softness). Compared to Brooks, On shoes have a more visually distinctive and often lighter design, while Brooks offers reliable, traditional cushioning and excellent stability options. It’s a matter of preference!
Q5: Are On Cloud shoes sustainable? A5: On is making significant strides in sustainability. They are developing technologies like CleanCloud® (turning carbon emissions into materials) and have launched the Cyclon™ subscription program for fully recyclable shoes. They also prioritize responsible manufacturing, use recycled/bio-based materials, and engage in community initiatives.
Q6: What are some of the most popular On Cloud shoes models right now (in 2025)? A6: Top models include the Cloudmonster 2 / Cloudmonster Hyper (max cushioning), Cloudsurfer 2 (versatile daily trainer), Cloudstratus 3 (enhanced cushioning), and the ubiquitous Cloud 6 (for everyday walking and lifestyle). For racing, the Cloudboom Strike is a key model.
